Show development + production for brave marketers & brands
The Future OfSocial Videois a lot...Like Show Business.
Make a show audiences are excited to spend time with.
Make Something Worth Watching.
There have never been more talking heads asserting their expertise on podcasts, social videos, and newsletters. So how are you going to stand out from the crowd?
Boring gets ignored. Conventional gets ignored. Predictable gets ignored.
You can't afford to get ignored.
Shows stand out.
What we offer
Show Development
Social video, long-form video, podcast, or audiobook — we design the show that fits your voice and your audience.
Prototyping & Piloting
Test the concept before you commit. We build pilots that prove the idea works and reveal what to double down on.
Executive Producing
Creative direction, format architecture, and editorial quality control so audiences anticipate and enjoy your show episode after episode.
Production
Writing, shooting, recording, editing, sound design, graphics, and post-production. Feedback, approvals, and iterative versioning. We handle it all, but you have the final say and the green light.
Promotion
Launch strategy, series packaging, and distribution so your show finds and builds a loyal audience.
Measurement
Get all the data that matters, from audience growth to engagement and brand lift to website conversion.
How we work
- 1
Determine the ideal business outcome for your show and how to measure it
- 2
Develop a show concept that audiences will love and that delivers the business outcome
- 3
Prototype and pilot the concept until it's right
- 4
Produce the pilot, and then the rest of the season
- 5
Launch, build an audience, and measure the results.
Content is posting. Shows are programming.
There's NO Business Like Show Business.
I'm Steve Pratt, and I've spent my career answering one question: how do you get audiences to choose your show over everything else, and keep them coming back for more?
I co-founded Pacific Content, the world's first branded podcast company, to answer that question. We made original shows and built audiences for Slack, Ford, Dell Technologies, Schwab, Shopify, and BMW.
Before that, I ran Digital Audio at CBC, developed one of the world's first legal music podcasts at CBC Radio 3, and produced TV shows at MuchMusic, YTV, and CTV.
In 2024, I published Earn It: Unconventional Strategies for Brave Marketers, a book about how brands can earn attention instead of interrupting it. It's a call to Creative Bravery: make something so unmistakably yours that audiences reward you with their time, attention, and loyalty.
Like Show Business brings all of that to social video, YouTube, podcasts, and whatever comes next: developing original concepts, producing shows, and building audiences excited to keep coming back.
Same question. New platforms. New kinds of shows.
Trusted by teams at
"Steve is an absolute wizard at creating delightful content that dazzles and inspires users. He was instrumental in our content strategy at Slack and providing content fuel for our rocketship growth"
Bill Macaitis
Marketing Advisor and former CMO at Slack and Zendesk
"Steve Pratt's Earn It is a must-read for any marketer aiming to break through the noise."
JC Gama
Vice President of Marketing, Dell Technologies
"Steve Pratt is the Wayne Gretzky of content strategy. He doesn't go to where audiences are—he goes to where audiences are going to be."
James Duthie
TSN Host & Author
Start your show
Tell us what you're building. We'll reply within two business days.
The Creativity Business
Get ideas on making things people actually want to spend time with.